65% Increase in Menu Items with "Healthy" Claim Added to Restaurant Menus
Submitted on Jul 23, 2010 (Original item from 2010)
Diet and Nutrition | Vegetarianism and Veganism | Food Trends | Food/Product Selection or Purchase Criteria | Health, Personal Health | Vegetarian Food Products or Substitutes | Vegetarian Population
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Short Description:
According to "Mintel Menu Insights," between the 2nd quarter 2009 and the 2nd quarter 2010, the appearance of healthy food items on restaurant menus increased by 65%. Likewise, the appearance of vegetarian food items on menus increased by 12%, although over a longer time period (2nd quarter 2007 to 2nd quarter 2010).
Abstract:
Healthy items continue to appear more frequently on restaurant menus across the country. Mintel found a 65% increase in such items from 2009 to 2010. The appearance of vegetarian items on menus is also on the rise, increasing in presence on restaurant menus by 12% from 2007 to 2010. In addition, Mintel identified a 10% increase in all menu items that contain fruits or vegetables during the 2007-2010 time period, another indication of growing consumer interest in healthy eating, even while dining out.
Spot Check Number:
1429
Sponsor:
Mintel
Animal Type:
Farm Animals
Record Type:
News Article
Research Method:
Literature Review
Geographic Region:
United States National
Number of Participants:
Unknown
Population Descriptors:
Restaurant menus
Year Conducted:
2010
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