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Animal Testing

 
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Short Description:
Evaluates attitudes about animal testing for consumer products and product ingredients, including the importance to respondents of knowing if product ingredients have been tested on animals.

Abstract:
According to the 1004 respondents, if it was known that a personal care company and its suppliers did not test on animals:
  • 31% would be much more likely to buy
  • 16% would be somewhat more likely to buy,
  • 39% felt it would make no difference
  • 4% would be somewhat less likely to buy
  • 7% would be much less likely to buy
  • 3% did not know
"Although virtually all ingredients used to make cosmetics have been tested on animals IN THE PAST, companies today can choose whether or not to test the products on animals."  To respondents, this is:
  • Extremely important (17%)
  • Very important (33%)
  • Not very important (11%)
  • Not at all important (13%)
  • No difference (24%)
  • Do not know (2%)
"Some companies that do not test their products on animals may nevertheless buy ingredients from suppliers that do test on animals."  In knowing which companies do NOT purchase ingredients from suppliers that test on animals is:"
  • Extremely important (15%)
  • Very important (30%)
  • Not very important (11%)
  • Not at all important (14%)
  • No difference (30%)
  • Do not know (1%)
If choosing between two products, with one labeled that it was not tested on animals, respondents would be:
  • More likely to purchase the labeled product (60%)
  • More likely to purchase the unlabeled product (2%)
  • No difference (36%)
  • Do not know (1%)

Spot Check Number: 14
Sponsor: Coalition for Consumer Information on Cosmetics
Researcher/Author: Caravan Opinion Research Corporation
Animal Type: Research Animals
Record Type: Research Study
Research Method: Unknown or Not Applicable
Geographic Region: United States National
Number of Participants: 1004
Year Conducted: November, 1996


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