Articles & Case Studies

In addition to our full research reports on behalf of individual clients and coalitions, HRC also produces articles and case studies based on our research. See below for our available articles and client case studies.

HRC ARTICLES

Bridging the Gap Between Research and Advocacy
by Carol L. Glasser, Ph.D., 2011
This working paper discusses the gap between research and advocacy as being due to both researchers producing inaccessible work and advocates not trying to utilize research. After discussing why it is that there is a gap between research and advocacy, the author suggests practical ways for both researchers and advocates to bridge this gap. READ MORE

Research Gains a Seat at the Table: A Ten-Year Retrospective of the Humane Research Council
by Che Green, 2010
We’ve come a long way in the last decade, and HRC is proud to have played a role in both coordinating and centralizing much of the movement’s strategic research. In recent years, animal protection organizations (and some individual advocates) have made major investments in “social marketing research” for the benefit of animals. READ MORE

How Can Marketing Research Help Animals?
by Che Green, 2007
For animal advocates, marketing research can help identify target audiences that are most receptive to their messages. Marketing research also provides animal advocates with opportunities to test messages, evaluate materials, measure the effectiveness of campaigns, understand donors, and much more. READ MORE

Strategy and Message Development for Animal Advocacy
by Anthony Bellotti, 2007
What is a campaign message and why do you need one? More importantly, how do you develop a winning message for an animal advocacy campaign? And what does research have to do with all of this? In this article, I will address these questions and examine the nature of persuasion and how a message forms the strategic lynchpin of your communications game. READ MORE

Information Management and the State of the Animals
by Che Green, 2007
Information is the basis of informed decision making. Indeed, no animal protection campaign or project should begin without first identifying and analyzing the available data on the topic or issue and, where the information is not available, collecting new data to support critical decisions. READ MORE

CLIENT CASE STUDIES

National Council for Animal Protection
Since 2003, HRC has worked closely with the National Council for Animal Protection (NCAP) to conduct multiple research studies on the state of public opinion regarding animal protection groups and individual advocates. READ MORE

New England Anti-Vivisection Society
HRC conducted a survey of 1,678 U.S. adults in early September 2005 on behalf of the New England Anti-Vivisection Society. The research goals were to evaluate public opinion regarding the use of chimpanzees for medical research and identify "leverage points" to foster greater support for eliminating chimpanzee research. READ MORE

The Handsel Foundation
The Handsel Foundation is a small private foundation working to end the ill treatment and overpopulation of companion animals. Beginning in May 2006, HRC conducted three phases of research for the Handsel Foundation ("Handsel") related to grant-making effectiveness, with a focus on high-volume, high-quality spay/neuter programs. READ MORE

The Humane Index (with HSUS)
The Humane Index is a joint effort by the Humane Society of the United States and the Humane Research Council to determine the overall humaneness of America's largest metropolitan areas, as determined by 12 factors such as percentage of pet stores selling puppies and the ratio of wildlife watchers to hunters. READ MORE