Consumer Liking and Willingness to Pay (for) High Welfare Animal-Based Products
Submitted on Aug 16, 2010 (Original item from 2010)
Diet and Nutrition | Farmed Animals | Factory Farming | Food Trends | Food/Product Selection or Purchase Criteria | International Research | Social Marketing
by
More Information...
More Information...
Short Description:
Consumers tend to rely on extrinsic cues including process characteristics, or the way animals are raised, to formulate opinions about animal-based food products. This study shows that if expectations about animal welfare are "negatively disconfirmed," consumers will be more willing to pay for higher welfare products.
Abstract:
The combination of effective labeling on animal-based products and reliable animal welfare monitoring may help meet the increased demand for animal welfare friendly products and sustain the welfare of animals at the same time.
Spot Check Number:
1449
Sponsor:
Universita della Basilicata
Animal Type:
Farm Animals
Record Type:
Journal Article
Research Method:
Unknown or Not Applicable
Geographic Region:
International
Number of Participants:
Unknown
Population Descriptors:
Consumers
Year Conducted:
2010
Email this Research Citation
PLEASE SUPPORT NONPROFIT RESEARCH FOR ANIMALS
Did you find this research helpful in your work for animals? If so, please consider a donation to the Humane Research Council to help us with the costs of maintaining, expanding, and improving HumaneSpot.org.
Post new comment