Estimating Consumer Willingness to Pay for Beef Meat in a Developing Country
Submitted on Sep 14, 2009 (Original item from 2006)
Diet and Nutrition | Farmed Animals | Factory Farming | Food Safety, Additives or Diseases | Food Trends | Food/Product Selection or Purchase Criteria | International Research | Meat, Dairy, Egg Consumption
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Short Description:
According to personal interviews with 770 regular meat buyers in the Bio-Bio and Araucanía regions of Chile, researchers found that information regarding animal treatment was more important to these consumers than price. However, while animal welfare is desirable, consumers are not willing to pay significantly more when buying meat in order to gain information about animal handling.
Abstract:
In addition to questions about the importance of animal treatment (prior to slaughter) in the consumer decision-making process for beef purchases, subjects were also asked about their willingness to pay more for this attribute. Based on these interviews, researchers concluded that consumers are not willing to pay significantly more for higher animal welfare products.
Spot Check Number:
1164
Sponsor:
Universidad de La Frontera, Universidad Austral de Chile
Animal Type:
Farm Animals
Record Type:
Survey Summary
Research Method:
In Person Interview/Survey
Geographic Region:
International
Number of Participants:
770
Population Descriptors:
Regular meat buyers in the Bio-Bio and Araucanía regions of Chile
Year Conducted:
2006
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