Food Label is Opportunity to Market Product
Submitted on Apr 10, 2008 (Original item from March 2008)
Diet and Nutrition | Food Trends | Food/Product Selection or Purchase Criteria | Product Labeling, Certification or Regulation
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Short Description:
Price and taste are almost always the first two factors influencing consumer food purchases, although healthfulness and nutrition are playing a greater role. Two-thirds of consumers (66%) reported changing food selections in 2007 to improve the healthfulness and nutrition of their diets.
Abstract:
In this survey, 44% of consumers said that health professionals are more significant than any other source in influencing their dietary changes, followed by family and friends (42%), and food labels (38%).
Research from the International Food Information Council reveals that price and taste are almost always the primary factors influencing consumer food purchases. Next, healthfulness and nutrition are playing a greater role, with 66% of consumers reporting a change in food selections in 2007 to improve the healthfulness and nutrition of their diets. This was up from 57% in 2006.
Furthermore, 58% of consumers now rate their diets as "somewhat" to "very" healthful, compared with 54% in 2006.
Spot Check Number:
686
Sponsor:
Feedstuffs
Record Type:
Journal Article, News Article
Research Method:
Unknown or Not Applicable
Geographic Region:
United States National
Year Conducted:
March 2008
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