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H1N1 Still Causing Fear in Chinese Pork Consumers

 
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Short Description:
Survey results released by the U.S. Meat Export Federation (USMEF) found that about two-thirds of China's consumers stopped eating pork after the initial outbreak of the H1N1 influenza in early 2009.

Abstract:
Based on a survey of 1,200 Chinese consumers, the United States Meat Export Federation (USMEF) also found that more than one in five Chinese consumers believe they can contract the H1N1 flu from pork consumption. In earlier stages of the outbreak, 54% of Chinese consumers stopped eating pork.
Several months subsequent to the outbreak, 21% of Chinese consumers say they still believe that eating pork can lead to humans contracting the H1N1 flu; 51% of those who fear the link between eating pork and H1N1 link their concern to the name "swine flu."

Spot Check Number: 1160
Sponsor: U.S. Meat Export Federation
Researcher/Author: U.S. Meat Export Federation
Animal Type: Pigs
Record Type: Journal Article, News Article
Research Method: Unknown or Not Applicable
Geographic Region: International
Number of Participants: 1,200
Population Descriptors: Chinese consumers
Year Conducted: August 2009

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