Half of European Shoppers Will Buy More Ethical Food and Drink in the Future
Submitted on Oct 08, 2010 (Original item from Summer 2010)
Diet and Nutrition | Farmed Animals | Factory Farming | Food Trends | International Research | Meat, Dairy, Egg Consumption
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Short Description:
An IGD survey of European consumers finds that nearly half (49%) of shoppers from four European countries expect to buy more "ethical" food and grocery products in the future. The types of ethical purchases most frequently planned for purchase in the future include local foods (35%), Fairtrade (24%), animal welfare (24%), and organic (21%).
Abstract:
This research surveyed shoppers from Great Britain, Germany, France, and Spain. In reference to animal welfare, 28% of British shoppers expect to buy products with higher animal welfare standards in the future, while 30% of French shoppers, 10% of Spanish shoppers, and 8% of German shoppers feel similarly.
By country, consumers also anticipated future purchases of other "ethical" foods:
- Local and regional foods: British (38%), French (35%), German (30%), Spanish (15%)
- Fairtrade products: British (31%), French (24%), German (10%), Spanish (7%)
- Organic: French (20%), German (18%), British (9%), Spanish (7%)
Spot Check Number:
1489
Sponsor:
IGD
Animal Type:
Farm Animals
Record Type:
News Article, Survey Summary
Research Method:
Unknown or Not Applicable
Geographic Region:
International
Number of Participants:
2,700
Population Descriptors:
Consumers
Year Conducted:
Summer 2010
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