Metro New York City Opinion Survey
Submitted on Apr 15, 2007 (Original item from December 17-20, 2003)
Wildlife and Exotics | Fur or Fur Trim
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Short Description:
Examines opinions regarding buying and wearing garments made entirely of and trimmed with fur, as well as agreement or disagreement with positioning statements related to fur. This was a follow-up survey to The Fund for Animal's 2003/2004 anti-fur advertising campaign in New York City.
Abstract:
This survey was conducted to measure response of a anti-fur campaign sponsored by the Fund for Animals.
21% have heard about the fur debate in the last 6 months, which is an increase from a survey taken the previous year.
Older women (40-50), those with college degrees, and wealthier women were less likely to have heard about the fur issue.
Advertising awareness of the issue increased significantly as 32% of women had some familiarity with the campaign over the last 6 months., which is an increase of 8% of the previous July.
41% noted exposure to messages via television, while 21% were most familiar with print ads. Outdoor signs were noticed by 14% and radio was a source of exposure to 4%.
Spot Check Number:
41
Sponsor:
The Fund for Animals
Animal Type:
Various
Record Type:
Research Study
Research Method:
Telephone Survey
Geographic Region:
United States Regional
Number of Participants:
500
Population Descriptors:
Females age 18-50
Year Conducted:
December 17-20, 2003
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