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New poll says Americans don't fret BSE

 
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Short Description:
Evaluates the public's concern about bovine spongiform encephalopathy (BSE, or "mad cow" disease) relative to other possible illnesses and diseases. Also evaluates changes in consumer behaviors, including eating/ordering beef, as a result of the discovery of BSE in the United States in late 2003.

Abstract:
Less than 18% of Americans are worried that they or someone they know will become ill from beef infected with bovine spongiform Encephalopathy (BSE).
Less than 70% are worried about catching the flu.
Subsequent to the December 23rd announcement that a single cow was infected with BSE, 16% of respondents said they or a family member have stopped ordering beef at restaurants and 14% have stopped purchasing beef at the store.
27% mistakenly believe that mad cow disease has been diagnosed among people in the U.S.
82% are only somewhat or not confident at all in the government's meat inspection program and it's ability to protect the public from the disease.

Spot Check Number: 216
Sponsor: None
Researcher/Author: Harvard School of Public Health
Animal Type: Farm Animals
Record Type: Research Study
Research Method: Telephone Survey
Geographic Region: United States National
Number of Participants: 1015
Year Conducted: January 7-11, 2004


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