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Seven out of Ten Americans Wrongly Believe the HSUS is a Pet-Shelter "Umbrella Group"

 
Submitted on Mar 23, 2010 (Original item from February 2010) | | | | |
by Center for Consumer Freedom (CCF)
More Information...

Short Description:
According to a survey conducted by the Center for Consumer Freedom (CCF), an industry front group, 79% of U.S. adults are familiar with the Humane Society of the United States and most think HSUS is a "worthy charity." However, there is some indication that the public does not fully understand the role that HSUS plays in protecting animals.

Abstract:

Specific results from the survey (Source: PR Newswire via CCF):

  • The Humane Society of the United States: 79% familiar ("very"/"somewhat" net)
  • I'm going to read you several statements. For each one, please tell me if you think the statement is true or false.
  • 71% "TRUE": The Humane Society of the United States is an umbrella group that represents thousands of local humane societies all across America.
  • 63% "TRUE": My local humane society or pet shelter is AFFILIATED with the Humane Society of the United States.
  • 59% "TRUE": The Humane Society of the United States contributes most of its money to local organizations that care for dogs and cats.
  • 48% "TRUE": My local humane society or pet shelter receives financial support from the Humane Society of the United States.

(Tax records show that the last four statements are actually false.)

Note: Contrary to standard procedure for disclosing survey results, the Center for Consumer Freedom did not make available the complete survey instrument.
http://www.prnewswire.com/news-releases/nationwide-poll-seve...

Spot Check Number: 1325
Sponsor: Center for Consumer Freedom (CCF)
Researcher/Author: Opinion Research Corporation
Animal Type: Dogs, Cats, Companion Animals
Record Type: News Article
Research Method: Telephone Survey
Geographic Region: United States National
Number of Participants: 1,008
Population Descriptors: U.S. adults
Year Conducted: February 2010
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