Study: Consumer Spending Cuts Reach Across Incomes
Submitted on Oct 03, 2009 (Original item from June-July, 2009)
Diet and Nutrition | Food Trends | Food/Product Selection or Purchase Criteria | Meat, Dairy, Egg Consumption
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Short Description:
In a survey commissioned by IBM, nearly three-quarters (72%) of U.S. consumers have made "significant spending cuts" because of the economy. However, there are certain things consumers are unwilling to cut out altogether. For instance, 10% of respondents said they refuse to give up meat, poultry, fish and seafood, while 8% refused to abstain from alcohol, tobacco, coffee, tea, milk, or juice.
Abstract:
The study found other results about consumer shopping habits, including:
- 72% are more concerned with quality than price.
- 68% said nutrition is the most important consideration in food shopping.
- 49% shop at more stores to get the best deal.
- 35% changed grocery stores to save money.
- 52% are reducing the volume of food they purchase from the grocery store.
- 45% of those who earn less than $20,000 per year want foods that keep longer.
- 60% will continue to shop for the best deals.
- 92% said value will continue to be equal or greater importance in food shopping.
- 90% said nutrition will be of equal or greater importance in food shopping.
Spot Check Number:
1179
Sponsor:
IBM
Record Type:
News Article
Research Method:
Telephone Survey
Geographic Region:
United States National
Number of Participants:
4,000
Population Descriptors:
U.S. consumers
Year Conducted:
June-July, 2009
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