Study Reveals Decision-Making Over Horse Supplements
Submitted on Feb 19, 2012 (Original item from 2012)
Companion Animals | Entertainment Animals | General Animal Protection | Pet Ownership | Psychology, Social Development, Social Motivations
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Short Description:
This survey examines the decision-making processes of horse-owners when deciding upon which supplements to buy. The study involves a collaborative effort between veterinarians and supplement makers to determine what horse-owners' concerns are and who they go to for advice about supplements.
Abstract:
Horse owners are most likely to rely on vets for information and recommendations about supplements for horses. Fifty-percent of respondents consulted with their vet, while another 39% relied on articles and reviews online. 18 percent of respondents indicated that their last purchase was made based on word-of-mouth advice from other horse owners.
Spot Check Number:
1968
Sponsor:
University of Nottingham & Dodson & Horrell Ltd
Animal Type:
Horses
Record Type:
Data and Statistics, News Article
Research Method:
Online Survey
Geographic Region:
International
Number of Participants:
800
Population Descriptors:
Horse owners
Year Conducted:
2012
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