U.S. Consumer Attitudes on Food Safety
Submitted on Mar 27, 2009 (Original item from February 2009)
Diet and Nutrition | Food Safety, Additives or Diseases | Food Trends | Food/Product Selection or Purchase Criteria | Meat, Dairy, Egg Consumption
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Short Description:
According to the results of this survey, lower-income consumers are more likely to make changes to their food purchases as a result of recent food scares. The survey also showed that consumers expect companies to provide information about recalls quickly, including a description of how the problem was fixed.
Abstract:
Major Findings:
- 71% of U.S. consumers believe that the food supply is safe, despite food contamination issues.
- 93% of consumers have seen or heard something recently about food contamination and the recall of related food products.
- 68% believe that the number of food contamination is increasing over the past several years.
- Due to recent food contamination issues, 65% have made short-term changes in the foods they buy, but will not change behavior over the long term.
- 23% will seek longer term measures due to incidents of food contamination.
- 29% show higher levels of concern about the foods they eat.
- Consumers hold regulators responsible for food safety, specifically food safety regulators (49%), food processors (21%), and food manufacturers (21%)
Spot Check Number:
1005
Sponsor:
Burson-Marsteller
Record Type:
Research Study
Research Method:
Online Survey
Geographic Region:
United States National
Number of Participants:
501
Population Descriptors:
U.S. Consumers
Year Conducted:
February 2009
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