Veterinarian New Media Usage Study
Submitted on Apr 25, 2010 (Original item from Sept - Oct 2009)
Companion Animals | General Animal Protection | Pet Adoption, Rescue or Shelters | Pet Overpopulation | Pet Ownership | Psychology, Social Development, Social Motivations | Social Marketing
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Short Description:
The results of this 2009 study the use of new and social media among U.S. veterinarians finds that more than half of small animal veterinarians and about three-quarters of large animal veterinarians have sent or received text messages for business reasons over the last year.
Abstract:
According to these findings, veterinarians are using new media tools to better communicate with their staff and customers. In particular:
- 91% of small animal veterinarians and 92% of large animals visit animal health websites.
- 70% of small animal and 43% of large animal veterinarians have websites related to their practice.
- 20% of both groups have accounts on Twitter.
Spot Check Number:
1356
Sponsor:
Nicholson Kovac, Inc.
Animal Type:
Dogs, Cats, Companion Animals, Farm Animals
Record Type:
Survey Summary
Research Method:
Online Survey
Geographic Region:
United States National
Number of Participants:
425
Population Descriptors:
U.S. veterinarians
Year Conducted:
Sept - Oct 2009
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