What's New from HumaneSpot.org and HRC

In animal and environmental advocacy circles, the debate over what makes effective advocacy is a long-standing one that isn't likely to be resolved soon. But as thoughtful activists, it's our job to continuously audit our own efforts and make improvements when possible. A recent report from the World Wildlife Fund provides some interesting takeaways for the environmental movement that are also quite relevant for advocates focused on animal issues.

A new report from the World Wildlife Fund says that successful social movements are "unequivocal in articulating what (they) stand for." It may seem like a fairly innocuous statement, but at the root of it rests one of the most fundamental questions facing social change advocates. Namely, if one's messages must always adhere to a specific set of core values. For animal advocates, this includes whether or not it is legitimate to use non-animal reasons to motivate animal-friendly behavior.