We’re getting ready to launch year five of HRC’s Animal Tracker annual survey of the public opinions and behavior of adults in the U.S. This year’s survey, which will field in March, addresses opinions toward various social movements, who people trust to provide information about animal welfare, opinions about the adequacy of animal protection laws, attitudes toward the importance of animal welfare in various situations, and the frequency with which people discuss animal protection issues. We asked the exact same questions in 2008 and 2009 and will be able to analyze changes over time. When the results are available in April, we’ll also refresh the Animal Tracker graphing tool so that the results will be easy to access and interpret.

A report recently issued by the national Institute of Medicine is resulting in major changes in whether and how chimpanzees are used for research in the United States (one of only two countries in the world that permit the use of chimps at all).

The most exciting project this new year, is the release of our latest study examining how easy it is for the average person to read and understand animal advocacy literature. Specifically, HRC partnered with VegFund and FARM to evaluate the readability of the most widely distributed vegan outreach pamphlets.