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Focus Groups on Vegetarianism: A Study of Four Focus Groups Conducted in Seattle

 
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Short Description:
This report provides insight into vegetarianism and those who practice. Also explores the views of non-vegetarians concerning their diets and perceptions of vegetarianism.

Abstract:
Vegetarians generally cite the inhumane treatment of animals on factory farms as the primary motivator for a vegetarian diet, although non-vegetarians believe that health would be the main motivation to consider vegetarianism.
Vegetarians and non-vegetarians agree that it is less effective to combine the messages of inhumane animal treatment and health into a single argument.
Many are skeptical of vegetarianism, the animal rights ideology and the sources of the movement's information.
Non-vegetarians cite taste, accessibility and variety as the key barriers to vegetarianism.
Most vegetarians and non-vegetarians feel that vegetarian advocates isolate themselves, creating an "us versus them" mentality and a perceived moral inequity between the groups.
The environmental argument for vegetarianism is not as widely considered as other reasons.

Spot Check Number: 333
Sponsor: Humane Research Council
Researcher/Author: Humane Research Council
Animal Type: Human
Record Type: Research Study
Research Method: Focus Group
Geographic Region: United States Regional
Number of Participants: 35
Population Descriptors: Vegetarian and Non-Vegetarian Males and Females
Year Conducted: Feb 2002
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