Does Changing Attitudes, Norms or Self-Efficacy Change Intentions and Behaviour?
Submitted on Dec 13, 2006
General Animal Protection | Psychology, Social Development, Social Motivations
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This study of 129 past successful behavior changing experiments spanning a range of social issues shows that the most effective strategies in encouraging behavioral changes among people are motivational and informative strategies, as opposed to negative strategies that induce fear, guilt, or regret.
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