Effects of What's the Beef / Here's the Beef, An Educational Program to Address Animal Activist Concerns about Animal Agriculture, on Knowledge and Attitudes of Texas Agricultural Extension Agents
Submitted on Apr 17, 2007 (Original item from 1991)
General Animal Protection | Humane Education | Psychology, Social Development, Social Motivations | Social Marketing
by
This study was conducted to determine the effectiveness of the "Here's the Beef/Where's the Beef" campaign, and also to demonstrate contrasting methods of addressing controversial issues.
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