Up and Down With Ecology: The "Issue-Attention Cycle"
Submitted on Jul 17, 2007
Advocacy Strategies | Research Tools and Methods | Animal Advocacy | Social Marketing
by Anthony Downs
Describes the cycle of social issues called the "issue-attention cycle" that appears to influence public attitudes and behavior concerning most key domestic problems. It discusses how problems "suddenly leap into prominence, remain there for a short time, and then - though still largely unresolved - gradually fade from the center of public attention." The article originally appeared in The Public Interest, Volume 28 (Summer 1972), pp. 38-50.
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