How the Market for Animal-Friendly Food Products Works
Submitted on Dec 01, 2007
Diet and Nutrition | General Animal Protection | Research Tools and Methods | Vegetarianism and Veganism | Food Trends | Food/Product Selection or Purchase Criteria | Meat, Dairy, Egg Consumption | Psychology, Social Development, Social Motivations | Social Marketing
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A brief description of "animal welfare" as a marketing term, used by retailers to protect and differentiate their brands and products, discusses the three basic retailing dynamics of "brand management," "innovation with supply chains," and "limitations to supply and demand."
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