Muslim Consumer's Motivations Towards Meat Consumption in Belgium: Qualitative Exploratory Insights...
Submitted on Jan 26, 2008
Diet and Nutrition | International Research | Meat, Dairy, Egg Consumption | Psychology, Social Development, Social Motivations
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In general, consumer attitude and behavior towards food are determined by individual and environmental factors, such as marketing, information, situation and food specific properties. The focus in this paper is on the role of religion as one of the potential factors shaping consumption decisions. The objective of this study was to investigate Belgian Muslims' motivations and behaviour as they relate to fresh meat consumption, in general, and halal meat consumption in particular.
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