Between Social Media Visibility on YouTube and Fundraising Efficiency
Submitted on Jun 02, 2008
Advocacy Strategies | General Animal Protection | Animal Advocacy | Social Marketing
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There exists a correlation between social media visibility on YouTube and fundraising efficiency of large nonprofits in the U.S., according to research from Collactive. Specifically, the leading social media savvy nonprofits were found to be 13% more efficient in fundraising than the average national nonprofit.
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