Kids are Well Aware Which Foods are Healthy
Submitted on Aug 15, 2009 (Original item from May 2009)
Diet and Nutrition | Vegetarianism and Veganism | Food Trends | Food/Product Selection or Purchase Criteria | Health, Personal Health | Meat, Dairy, Egg Consumption | Vegetarian Motivations or Barriers | Youths - Social, Ethical Development
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Short Description:
Foodservice consultancy Technomic has found that children ages 6-12 are "health savvy" when it comes to diet. Nearly nine out of ten children consider fresh vegetables and fresh whole fruits to be healthy.
Abstract:
Other foods considered healthy by children included in this study are salad (78%), steamed vegetables (76%), and eggs (72%). More than half also consider fish, cheese, chicken, and peanut butter to be healthy as well.
In addition, Technomic found:
- Salads appeal primarily to children at the upper age range and are among the leading entrees on children menus.
- Kids ages 10-12 have different meal preferences than younger children. Older children are more likely to choose steak, seafood, and salads, while younger children prefer chicken fingers, pizza, and french fries.
- There are a growing number of healthy side options, particularly among beverages and organic and natural menu items.
- Fast-casual and family-style restaurants are perceived to be less kid-friendly than quick-service restaurants. Of the quick-service group, Chick-fil-A and McDonald's rated excellent for kid-friendly attributes.
- Mothers consider the key factors in restaurant brand decisions to be food quality, restaurant cleanliness, value, and consistently good service.
Spot Check Number:
1133
Sponsor:
Technomic
Record Type:
Survey Summary
Research Method:
Unknown or Not Applicable
Geographic Region:
United States National
Number of Participants:
1,500 moms and 1,200 kids (ages 6-12)
Population Descriptors:
Mothers and children ages 6-12
Year Conducted:
May 2009
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