The BBMG Conscious Consumer Report
Submitted on Oct 28, 2009 (Original item from October - November 2008)
Diet and Nutrition | Environment | Food Safety, Additives or Diseases | Food Trends | Food/Product Selection or Purchase Criteria
by
More Information...
More Information...
Short Description:
This national study covers the purchasing behavior and social values of U.S. consumers and finds that 77% of U.S. consumers believe they can make a difference by purchasing products from socially responsible companies.
Abstract:
This report segments consumers into four groups including:
- Enlighteneds (10% of consumers) who go out of their way to patronize companies that are perceived to fall in line with their social goals.
- Aspirationals (20%) who balance convenience with their ideals and may act according to social concerns, availability, and price.
- Practicals (30%) who look for convenience and prioritize purchases based on price, quality, and energy efficiency.
- Indifferents (40%) who prioritize price, quality, convenience, and products made in the U.S.
More than three-quarters (77%) of consumers feel that they "can make a positive difference by purchasing products from socially or environmentally responsible companies," but they are also actively seeking information to verify green claims.
Spot Check Number:
1199
Sponsor:
BBMG, Global Strategy Group
Record Type:
Organizational Publication or Materials
Research Method:
Unknown or Not Applicable
Geographic Region:
United States National
Number of Participants:
2,000
Population Descriptors:
U.S. Consumers
Year Conducted:
October - November 2008
Email this Research Citation
PLEASE SUPPORT NONPROFIT RESEARCH FOR ANIMALS
Did you find this research helpful in your work for animals? If so, please consider a donation to the Humane Research Council to help us with the costs of maintaining, expanding, and improving HumaneSpot.org.
Post new comment