Social Movement Web Use in Theory and Practice: A Content Analysis of US Movement Websites
Submitted on Dec 12, 2009 (Original item from 2009)
Advocacy Strategies | General Animal Protection | Animal Advocacy | Campaign and Program Evaluation
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Short Description:
This article examines how U.S. based social movement organizations use the internet to communicate and generate visibility for their causes and organizations.
Abstract:
According to survey results, the majority of social movement organizations (SMOs) in the U.S. are not using the internet to its full potential. This analysis offers reasons for this perceived deficiency, including a lack of organizational objectives, specific resources, and resource sharing.
Spot Check Number:
1237
Sponsor:
University of Texas
Record Type:
Journal Article
Research Method:
Unknown or Not Applicable
Geographic Region:
United States National
Population Descriptors:
Social movement organizations
Year Conducted:
2009
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