UCL Study: Subliminal Messaging More Effective when Negative
Submitted on Jan 05, 2010 (Original item from 2009)
Advocacy Strategies | Research Tools and Methods | Animal Advocacy | Humane Education | International Research | Psychology, Social Development, Social Motivations | Social Marketing
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A study by University College London (UCL) finds that images or messages that are shown so quickly that the viewer does not consciously see them (subliminal messages) are more effective when the message being conveyed is negative.
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