Animal Advocacy

Consumers are largely isolated from the moral implications of their choices by numerous mechanisms that allow them to dissociate their use of animals from the suffering of animals. The literature review portion of this thesis examines the psychological and cultural constructs that present unique challenges to animal rights as a social movement. From that contextual backdrop, this thesis then evaluates consumer response to three major campaigns conducted by HSUS and PETA between 1980 and the present. The campaigns are vegetarianism and factory farming, the anti-fur movement, and the campaign against cosmetics testing on animals. While consumer response has been mixed, there are other outcomes from those campaigns that signal broader cultural changes. [Excepted from report]

Humans are the overwhelming cause of bird deaths. Those who try to frame the issue as a "cats versus birds" debate contribute, perhaps unwittingly, to the further decline of bird populations. Alley Cat Allies Legal Director Wendy Anderson explores the real reasons birds are at risk -- human accountability -- and the role lawyers can play in animal protection.

"Weathercocks and Signposts" critically reassesses current approaches to motivating environmentally-friendly behaviour change. Current behaviour-change strategies are increasingly built upon analogy with product marketing campaigns. They often take as given the "sovereignty" of consumer choice, and the perceived need to preserve current lifestyles intact. This report constructs a case for a radically different approach. It presents evidence that any adequate strategy for tackling environmental challenges will demand engagement with the values that underlie the decisions we make – and, indeed, with our sense of who we are. [Excerpted from report]

The vast majority of feral cat caregivers, in the order of 80%, are women who have a unique voice that needs to be heard in the public policy debate on legal protections for animals. In particular, the public needs to know that their definition of protection is rooted in sterilization, not "humane" killing; and, moreover, that they are dedicated to protecting individual animals, and do so at great personal cost. That women have long been marginalized is a historic fact, and that the legal remedies have been incomplete is a present reality.

This report summarizes results from Wave 1 of the Humane Research Council's "Animal Tracker" survey of U.S. adults regarding their attitudes and behavior toward animals. This inaugural survey of 16 core questions shows strong support for the protection of all animals. The strength of that support varies by situation and species, however, and actual behavior does not always reflect the favorable attitudes identified.

Alana Conner, senior editor of the Stanford Social Innovation Review, describes the trials and tribulations of evaluating program effectiveness. An experimental social psychologist by training, she illustrates how many evaluation practices in the nonprofit sector may actually mislead funders and organizations. Although most programs would love to implement "Cadillac" evaluations, they can only afford "second-hand Yugos." Following Dr. Conner's talk, Rick Aubry, executive director of Rubicon Programs Inc., describes how his organization secured funding for a state-of-the-art evaluation system. [Abstract excerpted from website]