Humane Education

Max Planck, the German physicist and Nobel Prize winner once remarked, "a new (scientific) truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it." This may seem like a cynical point of view, but Planck understood that truth is neither self-evident nor easily accepted; it requires time to erode strongly held falsehoods and persuade people to accept new concepts.

We hear a lot these days about the power of "telling stories" to persuade people to change their attitudes, to donate, etc. Although I'm a big fan of data and hard numbers, there's good evidence that they do not make compelling outreach material for most audiences. This may be particularly true for animal issues, where the number of animals on farms and in shelters and laboratories is staggeringly high and difficult for many people to comprehend.

Wave 3 of HRC's Animal Tracker, slated for early next year, will survey a representative sample of adults in the U.S., addressing questions like knowledge of various animal issues, the influence of concern for animals on personal choices, perceived impact of the animal protection movement, and support for the movement's goal of eliminating animal suffering. We'll also be able to compare the results with findings from the baseline survey, which was conducted in early 2008.

HRC recently announced our latest collaborative research study designed to measure the progress of the U.S. animal advocacy movement. Supported by both organizational sponsors and contributions from individuals, the new study is a truly collaborative project designed to inexpensively gather reliable data. The new study will be on ongoing resource showing the status of animal protection in the U.S. according to a set of "key indicators." To learn more, please read our email to HRC's supporters...

As I was organizing some old files the other day, I came upon a 10-year vision statement for the animal protection movement, which I wrote for a meeting a couple of years ago. A vision statement is a picture of how you would like the world to be. My 10-year vision is necessarily high-level and incomplete, but it may provide interesting food for thought as we consider the future of animals, their advocates, and the public’s awareness, attitudes, and behavior.

The Humane Research Council is very pleased to announce the availability of results from our latest collaborative research project, the "Animal Tracker." The first in a series of annual surveys of attitudes and behavior among U.S. adults, the new report provides a baseline assessment of key perceptions and actions taken on behalf of animals. The full report is available only to registered HumaneSpot.org users, but here’s a taste of what the results show...