Social Marketing
Ethical Food: A Research Report on the Ethical Claims that Matter Most to Food Shoppers...
Submitted on Mar 09, 2010 (Original item from 2010) Diet and Nutrition | Farmed Animals | Vegetarianism and Veganism
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This in-depth study of adult consumers concerning "ethically produced" foods finds that "ethical" is a broad term for consumers and includes environmental protection, high quality and safety standards, and animal welfare. More than a third of respondents said that "cage-free" and "free-range" are important to them, while 21% and 14% said "vegetarian" and "vegan" are important to them, respectively.
HSUS vs. CCF - Who is Winning?
Submitted by admin on Mar 02, 2010 Advocacy Strategies | General Animal ProtectionReaders of this blog may be familiar with recent efforts from The Humane Society of the United States (HSUS) to confront the Center for Consumer Freedom (CCF), an industry-backed front group that targets animal advocates and misinforms the public about a wide range of consumer issues. While CCF, its people, and its actions are certainly deplorable, it's worth asking whether or not a public response is the best option for HSUS or any other animal advocacy group being publicly attacked. In this post we provide a point/counterpoint on HSUS's "counterpunch," and we invite readers to weigh in with your own thoughts.
It's All About the Children
Submitted by Che Green on Feb 19, 2010 Advocacy Strategies | General Animal ProtectionMax Planck, the German physicist and Nobel Prize winner once remarked, "a new (scientific) truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it." This may seem like a cynical point of view, but Planck understood that truth is neither self-evident nor easily accepted; it requires time to erode strongly held falsehoods and persuade people to accept new concepts.
How to Make the Most of HumaneSpot.org
Submitted by Che Green on Feb 09, 2010 Advocacy Strategies | General Animal Protection | Research Tools and MethodsOur goal with HumaneSpot.org is to help animal and environmental advocates be more effective by empowering them with informative research. During the two and a half years since we launched HumaneSpot.org, I'm pleased to say our user base has grown significantly and we consistently receive positive feedback. To help advocates get even more from using HumaneSpot.org, here are a few essential tips and resources...
World's Largest Foodservice Company, Compass Group, Launches Landmark "Flexitarian" Eating Initiative
Submitted on Jan 15, 2010 (Original item from 2010) Diet and Nutrition | Vegetarianism and Veganism
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The world's largest food service company, Compass Group, announced the launch of their "Flexitarian" eating campaign, developed jointly with the Humane Society of the United States (HSUS). The campaign promotes incorporating healthier, more sustainable, and more humane eating in the group's 8,500 U.S. corporate and academic food service cafeterias across the country.
UCL Study: Subliminal Messaging More Effective when Negative
Submitted on Jan 05, 2010 (Original item from 2009) Advocacy Strategies | Research Tools and Methods
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A study by University College London (UCL) finds that images or messages that are shown so quickly that the viewer does not consciously see them (subliminal messages) are more effective when the message being conveyed is negative.
Advertisers and Audiences: How Their Views on Advertising Effectiveness Differ
Submitted on Aug 02, 2009 (Original item from 2009) Advocacy Strategies
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This survey of advertisers and consumers analyzes the effectiveness of different advertising types and how effective economically-driven marketing angles are among consumers in these difficult financial times.
Are we winning the war for animals?
Submitted by Che Green on Jul 27, 2009 Advocacy Strategies | Animal Experimentation | Companion Animals | Diet and Nutrition | Entertainment Animals | Farmed Animals | General Animal Protection | Research Tools and Methods | Vegetarianism and Veganism | Wildlife and ExoticsHRC recently announced our latest collaborative research study designed to measure the progress of the U.S. animal advocacy movement. Supported by both organizational sponsors and contributions from individuals, the new study is a truly collaborative project designed to inexpensively gather reliable data. The new study will be on ongoing resource showing the status of animal protection in the U.S. according to a set of "key indicators." To learn more, please read our email to HRC's supporters...
Economic Challenges, Management Opportunities
Submitted by Che Green on Jul 14, 2009 Advocacy Strategies | General Animal ProtectionThe financial assets of U.S. foundations declined by an average of about 26% in 2008, which is said to be the biggest drop in recorded history. A fourth of donors have reduced the amounts that they give to charity as a result of the economy. The current financial situation is a difficult one for everyone, especially nonprofit organizations that often run on shoestring budgets. This post shares a few words from the experts and ideas for staying afloat and effective during these tough economic times.
The Problem with PETA
Submitted by Che Green on May 31, 2009 Advocacy Strategies | General Animal ProtectionPeople for the Ethical Treatment of Animals (PETA) was founded in 1980 and has since become the most recognizable animal protection group in the world. They deserve a lot of credit for almost single-handedly putting animal rights issues on the radar of the U.S. public. As concern for animals becomes more mainstream, however, much of PETA's public education work seems outdated and potentially even counterproductive. Has PETA outlived its usefulness and/or has its approach to generating media tarnished the image of its fellow animal advocates? Whatever the answer, it's a question worth asking.
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