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Farmed Animals

 

Food Recalls, Awareness, and Consumer Attitudes

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The recent egg and beef recalls have people discussing food safety over the water-cooler this month. While they have garnered a lot of media attention due to the amount of meat and eggs contaminated, food recalls are not uncommon. Since the beginning of 2010 the USDA alone (the FDA and CDC also manage food recalls) has or is currently managing 56 food recalls. People are always at risk of food contamination, but are they aware of it? And when recalls highlight food safety issues, does it change individuals' consumptive behaviors?

Project Snapshot: Consumers Aware of and Concerned About "Factory Farming"

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In a national sample of 1,000 U.S. adults, the Beef Checkoff program found that the number of people who are familiar with the term "factory farming" has increased by 15% since 2008. The proportion of respondents associating factory farming with chickens has risen significantly since 2008, although the association with cows has been more stable.

HRC’s Free Research Primer Series

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When fellow animal advocates ask me questions about research on animal protection issues, I typically ask them if they have looked at our research primers. In response, I usually hear "Research what? Where?" I am guessing that many advocates, even those of you who follow our work, are not aware of the full wealth of free data we have available. Here I want to highlight HRC's research primers, since they are a free resource that can help all advocates better understand the issues on which they are working. So let me tell you a little about them.

European Poultry Market Growing and Still Has Much Potential

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This overview of the European poultry market predicts growth of 8% by the year 2015, with consumption anticipated to grow by 9% in the European Union (EU); average EU poultry consumption was 22.2 kg per capita in 2008.

Consumer Liking and Willingness to Pay (for) High Welfare Animal-Based Products

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Consumers tend to rely on extrinsic cues including process characteristics, or the way animals are raised, to formulate opinions about animal-based food products. This study shows that if expectations about animal welfare are "negatively disconfirmed," consumers will be more willing to pay for higher welfare products.

Environment Affects Mood of Pigs, Researchers Claim

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Research from the Newcastle University School of Agriculture, Food, and Rural Development (England) finds that a pig's emotion and contentment are directly related to the quality of their living conditions, with the research underscoring that pigs are capable of complex emotion.

Consumer Survey Reveals Patterns and Preferences in Chicken Purchasing

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A survey by Market Force Information regarding chicken consumption by U.S. consumers finds that 53% are eating chicken more than four times per week. This survey examined the role of chicken in consumers' diets, exploring motivations for chicken purchases at the point of sale and the potential impact of organic chicken.

Dealing with Ambivalence: Farmers' and Consumers' Perceptions of Animal Welfare in Livestock Breeding

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This study examined consumer perceptions of the treatment of farm animals in the Netherlands using a series of qualitative interviews with animal farmers and consumers. Perceptions were analyzed with a frame of reference consisting of values, norms, convictions, interests, and knowledge.

The Role of Livestock Production Ethics in Consumer Values Towards Meat

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This study of 30 women from Scotland examines the values held by consumers towards organic and conventionally produced meat, with particular reference to moral issues surrounding food animal production.

Environmental Sustainability of Beef Production Has Improved Considerably Over Last 30 Years

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In a study funded by the U.S. Beef Checkoff program, a Washington State University researcher conducted a historical analysis of the environmental footprint of the production of a pound of beef, concluding that the environmental sustainability of beef production has improved over time.


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